Health & Pharmacy Expertise
What is a digital agency specialized in healthcare and pharma?
A digital agency specializing in health and pharmacy supports pharmacies, parapharmacies, laboratories, pharmacy groups, and healthcare stakeholders in their online visibility and development.
She designs websites, e-commerce platforms, SEO strategies, content, visual identities, and digital solutions tailored to the specific requirements of the healthcare sector.
Why choose a pharmacy-specialized agency rather than a generalist web agency?
A pharmacy has different needs than a traditional retail business. Its website must take into account the regulatory framework, healthcare products, the online sale of authorized medications, pharmaceutical counseling, the patient journey, local search engine optimization, and user trust.
A specialized agency understands these challenges from the very start of the project and avoids using generic solutions that are ill-suited to the industry.
Why does the pharmaceutical industry require specific digital expertise?
The pharmacy sector combines several challenges: health information, advice, regulation, trust, local visibility, personal data, product catalog, and sometimes online sales.
A pharmacy website must therefore be designed to serve as an information resource, a service tool, a showcase for the pharmacy, and—when it includes an e-commerce component—a full-fledged sales channel.
Does Itekpharma specialize in pharmacies?
Yes. Itekpharma has been supporting pharmacies and healthcare stakeholders with their digital projects since 2005.
We design showcase websites, e-commerce platforms, website redesigns, SEO strategies, and digital solutions tailored to the pharmaceutical and healthcare markets.
What types of healthcare providers does Itekpharma support?
Itekpharma works with, among others:
- retail pharmacies; ;
- drugstores; ;
- pharmacy groups ;
- laboratories; ;
- healthcare brands; ;
- medical device companies; ;
- dermocosmetic brands; ;
- players in the beauty and wellness industries; ;
healthcare ecosystem professionals and businesses.
The support is tailored to the nature of the activity, the target users, and the project's objectives.
What services does Itekpharma offer?
Itekpharma specializes in creating showcase websites and e-commerce platforms, redesigning existing websites, search engine optimization (SEO), user experience (UX), conversion optimization, catalog structuring, product search, content creation, visual identity, and digital strategy.
We can also support clients after the launch to measure performance and help them improve their solution.
Why is Itekpharma's experience since 2005 important?
Digital technology in the pharmaceutical sector has undergone profound changes since 2005: the growth of online drugstores, the rise of mobile technology, regulations governing the online sale of medications, changes in SEO, the strengthening of the GDPR, evolving patient expectations, and the emergence of AI-powered chatbots.
With more than 20 years of experience, we’re able to take a step back and assess trends, anticipate challenges, and prioritize solutions that are truly tailored to pharmacies.
Is Itekpharma a web agency or a growth partner?
Itekpharma is not limited to the technical creation of a website.
We address all the factors that can influence its performance: strategy, user experience, visual identity, catalog architecture, SEO, product search, content, conversion, and results analysis.
The website thus becomes a marketing tool that supports the client's objectives.
How does Itekpharma approach its clients' results?
Every project begins with defining objectives
objectives: gain visibility, attract more qualified traffic, increase sales, improve conversion rates, reduce cart abandonment, generate contact requests, or better showcase the services offered.
The graphic, functional, editorial, and technical decisions are then developed around these objectives.
We don't just design websites that are pleasing to the eye: we create interfaces designed to be found and understood, as well as simple pathways that guide users toward taking action.
What is the purpose of a showcase website for a pharmacy or a healthcare provider?
A showcase website isn't just for presenting a company. It should help increase visibility, highlight expertise, and convert visitors into qualified leads.
For a pharmacy, a laboratory, or a healthcare provider, it can be used, in particular, to:
- introduce the services and specialties; ;
- improve visibility on Google ;
- reassure patients, partners or
- healthcare professionals ;
- generate contact requests ;
- get quote requests or
- demonstration ;
- facilitate appointment scheduling ;
- guide visitors toward a specific action; ;
- support the company's business development.
Each page must therefore be designed to meet a user need and encourage them to take action.
What information should a pharmacy showcase website contain?
A pharmacy showcase website must notably feature:
- the address and hours; ;
- the pharmacy's contact details; ;
- the proposed services ;
- pharmacy specialties ;
- the team ;
- practical information ;
- contact methods ;
- news and tips; ;
- legal notices and trust elements.
This information should be easy to find, especially on mobile devices. It should also be accompanied by clear calls to action: contact the pharmacy, submit a request, schedule an appointment, upload a document, or learn about a service.
Can a showcase website help a pharmacy attract more patients?
Yes. A well-structured website can improve the pharmacy's visibility on Google, respond to local searches, and showcase its services.
It makes it possible to attract visitors matching the pharmacy's geographic area and specialties, and then guide them toward a concrete action: calling, requesting information, booking an appointment, or visiting the pharmacy.
The showcase website thus becomes a powerful tool for local customer acquisition.
. Can a showcase website generate leads for a laboratory or a healthcare provider?
Yes. For a laboratory, a medical device company, or a B2B healthcare player, the showcase website must be designed as a lead generation tool.
It can be used to present a solution, highlight its benefits, provide evidence, references, or examples of past projects, and then guide visitors toward requesting a demonstration, a quote, documentation, or an appointment.
Page structure, content, forms, and calls to action must be designed around the company's business objectives.
How can you turn visitors to a showcase website into qualified leads?
To generate leads, the website must offer a clear and reassuring user experience.
It is necessary in particular to:
- briefly outline the company's value proposition; ;
- meet the needs and address the issues of users; ;
- clearly explain the services or solutions; ;
- provide evidence, references, or achievements; ;
- integrate visible calls to action; ;
- provide simple forms; ;
- adapt the message to the different visitor profiles ;
- optimize the pages for SEO ;
- measure the demand generated.
The goal is not to get the largest possible number of contacts, but to attract prospects who are genuinely interested in the proposed services.
What is the difference between a showcase website and a Google Business Profile listing?
A Google Business Profile is important for local visibility, but it is not a substitute for a website.
The site makes it possible to present services in detail, showcase the company's expertise, publish content, work on SEO, and build pathways designed to generate leads.
The Google listing helps users learn about the company. The website must then convince them and encourage them to take action.
Does a pharmacy that doesn't sell online need a website?
Yes. Even without an e-commerce presence, a pharmacy can use its website to increase its visibility, promote its services, and generate more leads or in-store visits.
In particular, the website may promote vaccination, pharmaceutical consultations, screening, medical equipment rentals, orthopedics, teleconsultations, online appointment scheduling, or any other services offered by the pharmacy.
It allows the pharmacy to control its image, be found on Google, and turn a search into a phone call, an inquiry, or a visit to the pharmacy.
Can we sell medicines online in France?
Yes, but this activity is strictly regulated.
Online sales apply to medicines not subject to mandatory medical prescription and must be carried out by a community pharmacy in compliance with applicable rules.
Since April 30, 2026, the online medicine retail activity and the creation of the corresponding website are subject to a prior declaration to the relevant Regional Health Agency.
Can prescription drugs be sold online?
No. E-commerce of medicines in France is limited to medicines that are not subject to mandatory medical prescription.
However, a secure prescription transmission module can facilitate the sending of the prescription and its processing by the pharmacy. The dispensing and, where applicable, the payment of the medications in question are then carried out at the pharmacy counter.
Can you sell parapharmacy products online?
Yes. A pharmacy can sell parapharmacy products online: dermocosmetics, hygiene, dietary supplements, baby products, natural health, beauty, wellness, or comfort.
However, the site must remain clear, reliable, reassuring, and compliant with the rules applicable to the products presented.
Why is the catalog strategic for an online pharmacy?
The product catalog is at the heart of an e-commerce pharmacy website.
If it is incomplete, poorly organized, or difficult to browse, users find products less easily and buy less. Good structuring improves navigation, internal search, SEO, and conversion.
How to organize an online parapharmacy catalog?
A catalog can be organized by categories, needs, brands, uses, ingredients, product types, and target audiences.
The objective is to allow the user to find a product according to their own search logic, whether they already know the reference or are starting from a need.
The site structure must also allow search engines to access the categories and product pages.
Why is internal search important on a pharmacy website?
On a pharmacy website, internet users often search for a specific brand, product, reference, or issue.
An overly rigid engine can display irrelevant results, even when the product is in stock. To address this challenge, Itekpharma has developed IzySearch, an intelligent search engine designed to facilitate access to relevant references, shorten the purchasing journey, and limit abandonments related to unsuccessful searches.
Internal search complements the site's tree structure, categories, and filters. It is part of a global strategy combining user experience, catalog, SEO, and conversion.
Why are product pages important in health e-commerce?
Product pages must inform and reassure before the purchase.
They must clearly present the product, its benefits, composition, use, precautions, format, price, brand, and necessary regulatory information.
A clear product sheet can improve conversion and limit hesitation or comprehension errors.
How to improve sales on an online pharmacy website?
Several levers must be worked on together:
- the richness and availability of the catalog; ;
- the organization of categories ;
- internal search ;
- the quality of the product descriptions
- the mobile experience ;
- prices and offers ;
- the trust signals ;
- search engine optimization ;
- the speed of the site ;
- the shopping cart and the checkout process; ;
- delivery and payment methods ;
- performance analysis.
Sustainable improvement generally does not rely on a single lever.
Is design enough to make an e-commerce website successful?
No. A modern design improves brand perception, but it cannot compensate for a hard-to-use catalog, hard-to-find products, a slow website, or an overly complex checkout process.
Performance comes from the combination of design, UX, technology, content, SEO, reassurance, and business strategy.
Why is SEO important for a pharmacy?
SEO allows a pharmacy to be found when internet users are looking for a pharmacy, a service, a brand, a product, a specialty, or advice.
Good SEO can generate qualified traffic, build brand awareness, and support sales or contact requests.
What is local SEO for a pharmacy?
Local SEO aims to make a pharmacy visible in geolocated searches.
It concerns in particular the Google Business Profile listing, local pages, proposed services, service area, hours, local content, and the consistency of information disseminated online.
What SEO pages to create for a pharmacy?
A pharmacy can create pages around its services, its specialties, its brands, its parapharmacy categories, its advice, its location, and the issues it addresses.
Each page must correspond to a real search intent and provide sufficiently useful information.
How to list an online parapharmacy?
Search engine optimization for a parapharmacy relies on several elements:
- a clear architecture; ;
- relevant categories and subcategories; ;
- comprehensive product sheets; ;
- brand pages ;
- advice content ;
- good internal linking ;
- optimized SEO tags ;
- consistent structured data; ;
- good technical performance ;
- a smooth mobile experience.
The content must remain useful and not be created solely to artificially multiply keywords.
Why does catalog organization influence SEO?
Search engines must be able to access products through real links within categories and subcategories.
A coherent structure helps Google understand the relationship between products, brands, and needs. It also improves user navigation and the transfer of authority between different pages of the site.
Why is advice content useful for a pharmacy?
Advice content helps answer internet users' questions, improve SEO visibility, and strengthen the pharmacy's perceived expertise.
In the healthcare sector, they must be cautious, understandable, regularly verified, and based on reliable information. They must not replace a diagnosis or personalized medical advice.
Can SEO help a pharmacy sell more online?
Yes, provided you attract qualified traffic and then offer a tailored experience.
SEO can generate traffic to categories, products, brands, and advice content. The site must then facilitate the search, reassure the user, and simplify the journey to checkout.
How to optimize a pharmacy product page for SEO?
A product page must include a clear title, a useful description, structured information, quality images, usage tips, precautions, and links to related categories or products.
Avoid descriptions that are too short, duplicated, or identical to those found on many other sites.
Is an FAQ useful for SEO?
Yes, when it answers genuine questions.
An FAQ can reinforce understanding of an offer, cover specific search queries, remove barriers, and create links to the site's main pages.
However, it must not be a succession of repetitive questions solely intended to insert keywords.
Does Itekpharma adapt websites for new artificial intelligence searches?
Yes. Internet users are no longer just looking for information in a traditional list of results.
They also use Google's generative features, such as AI Overviews and AI Mode, as well as ChatGPT Search and other assistants capable of synthesizing information from multiple sources.
Itekpharma integrates this evolution into its SEO strategies to help search engines and AI assistants better crawl, understand, and identify its clients' content.
How to improve visibility in Google AI and ChatGPT?
There is no formula guaranteeing that a site will be cited in a response generated by an artificial intelligence.
The strategy relies on solid fundamentals:
- a clear technical structure ;
- pages accessible to search engines; ;
- original, useful content based on real expertise; ;
- precise answers to internet users' questions; ;
- a clearly identifiable expertise; ;
- up-to-date and verifiable information; ;
- a coherent internal linking structure; ;
- structured data conforming to the visible content; ;
- a good presentation of the company, its founders, and its services.
For ChatGPT Search, the public site must also be technically accessible to OpenAI's search crawler.
What is the difference between traditional SEO and AI search visibility?
These two approaches are complementary.
Traditional SEO aims to rank pages for specific searches and intents. Visibility in generative engines also requires producing content that is clear and structured enough to be understood, synthesized, and potentially used as sources.
According to Google, optimization for generative search experiences remains grounded in classic SEO best practices. There is no special tag or magic file to guarantee a presence in AI responses.
Should we create different content solely for artificial intelligences?
No. The content must first be designed to meet the needs of the users.
Creating hundreds of generic or artificial pages in the hope of appearing in AI engines risks weakening the site's quality instead.
The priority remains to produce original, useful content based on real expertise that is sufficiently differentiated from the information already available.
Can Itekpharma guarantee a citation in Google AI or ChatGPT?
No. No serious provider can guarantee that a brand or a website will be systematically cited by Google, ChatGPT, or any other assistant.
Itekpharma can, on the other hand, build a favorable editorial and technical foundation, monitor platform developments, and improve the site's ability to be discovered and understood.
Why is news content important in healthcare?
The health, pharmaceutical, and digital sectors are constantly evolving: regulations, new obligations, personal data, accessibility, artificial intelligence, patient behaviors, and e-commerce practices.
Publishing content on these developments helps keep information up to date, demonstrate expertise in your industry, and address new search queries.
However, news must not be treated solely to generate traffic. It must provide truly useful information to the targeted audience.
Does Itekpharma monitor developments in digital health?
Yes. Itekpharma monitors developments that may impact its clients' websites and digital strategies.
This monitoring focuses in particular on organic search, AI-powered search engines, e-commerce, regulations applicable to pharmacies, personal data, accessibility, and user behavior.
Why is UX essential in healthcare e-commerce?
In the healthcare sector, online users need to be able to understand information quickly, find it easily, and make purchases with confidence.
A good user experience improves navigation, search, readability, product understanding, the shopping cart, the checkout process, and mobile site usage.
What elements reassure internet users on a pharmacy website?
The main reinsurance elements are:
- the identity of the pharmacy or company; ;
- full contact information; ;
- an introduction to the team; ;
- legal notices; ;
- contact methods ;
- delivery and return information ;
- payment security; ;
- reviews, when they are genuine; ;
- the quality of the product listings; ;
- the clarity of the content; ;
- Consistency in the visual identity.
For a website selling medications, the specific notices and mechanisms required by regulations must also be present.
Why is mobile a priority for a pharmacy website?
A significant portion of searches, inquiries, and purchases are made on smartphones.
The website must therefore be fast, easy to read, and simple to use on a small screen, whether the goal is to check hours, find a product, contact the pharmacy, or complete an order.
How can you reduce cart abandonment on a pharmacy e-commerce site?
It is necessary in particular to:
- simplify the process; ;
- improve product search ;
- clarify shipping fees and delivery times; ;
- display reassuring information at the right time; ;
- eliminate unnecessary steps; ;
- improve speed; ;
- make account creation easier or offer guest checkout when relevant; ;
- Optimize the shopping cart and checkout process on mobile devices.
Analyzing cart abandonment data then makes it possible to identify specific pain points.
Why is branding important for an online pharmacy?
Visual identity directly influences how reliable the website is perceived to be.
A clear, professional, and consistent image helps showcase the pharmacy, reassure patients, and set the site apart from competitors using very similar designs.
Branding must, however, remain focused on clarity and the user experience.
How to measure the performance of a pharmacy website?
Indicators depend on the project objectives. They may include:
- Traffic ;
- the SEO rankings; ;
- revenue ;
- the conversion rate ;
- the average basket ;
- the dropout rate ;
- internal research ;
- most viewed products ;
- the most visited pages ;
- the contact requests ;
- mobile performance ;
- customer loyalty and repeat purchases.
This data makes it possible to make decisions based on actual usage.
How to maintain a high-performing website after launch?
A website should not remain static.
User expectations, products, rules, search engines, and technologies are constantly evolving. It is therefore important to monitor performance, update content, fix issues, and regularly identify new opportunities.
Itekpharma can support its clients in this continuous improvement process.
When should a pharmacy website be redesigned?
A redesign may be necessary when the website is aging, slow, difficult to use, has low visibility, is poorly adapted for mobile devices, lacks trustworthiness, or is insufficiently performant.
It can also accompany a new strategy, a repositioning, a change in the catalog, or the addition of new services.
Can a redesign improve sales?
Yes, provided that it is not limited to modifying the colors and the design.
An effective redesign must work on user experience, SEO, the catalog, search, product pages, the checkout funnel, mobile, branding, and trust elements.
What needs to be checked before redesigning a pharmacy website?
Before a redesign, it is important to analyze:
- Traffic ;
- Google rankings ;
- top performing pages ;
- useful content ;
- incoming links ;
- the catalog ;
- the available data ;
- technical performance; ;
- internal research ;
- the user journeys ;
- the business objectives.
This analysis avoids removing elements that are already producing results.
How to avoid losing your SEO during a website redesign?
An audit must be carried out before the migration, strategic content must be preserved or improved, relevant URLs must be kept where possible, and redirects must be planned for moved or deleted pages.
It is also necessary to check the tags, internal linking, structured data, and indexing before and after going live.
Why must a redesign be considered a strategic project?
A redesign impacts brand image, visibility, SEO, content, user experience, and sometimes a significant share of revenue.
It must therefore be managed as a global project and not as a simple graphic modernization.
What changed in 2026 regarding the online sale of medicines?
Since April 30, 2026, the opening of a website for the online sale of medicines is no longer subject to prior authorization from the Regional Health Agency.
The pharmacist must now submit a prior declaration to the Director General of the Regional Health Agency (ARS) in whose jurisdiction their pharmacy is located. This declaration must be made before activating the online ordering and payment of medicines.
Who can sell medicines online and which medicines are concerned?
The online sale of medicines is reserved for pharmacists who own or manage a retail pharmacy, under their responsibility and effective control.
It applies exclusively to medicines that are not subject to a mandatory medical prescription. Medicines requiring a prescription cannot be ordered and paid for remotely as part of the e-commerce of medicines.
The website must clearly identify the pharmacy as well as the pharmacists responsible for the activity.
Where to submit the declaration to the ARS?
The declaration must be sent to the ARS of the region where the pharmacy is located, by a means providing a verifiable date of receipt.
There is not necessarily a single national form. Depending on the region, the submission can be made on an administrative procedure portal or according to a procedure communicated directly by the ARS.
To find the right approach:
- identify the ARS corresponding to the pharmacy's region; ;
- consult the website of this ARS; ;
- search the section dedicated to retail pharmacies or the e-commerce of medicines; ;
- use the specified regional form; ;
- contact the department responsible for pharmacies if the procedure is not directly accessible online.
Official directory of the Regional Health Agencies:
https://lannuaire.service-public.gouv.fr/navigation/ars
What documents need to be prepared to put together the file?
The official list of documents is established by the decree of February 27, 2026. The application file must present the pharmacy, the responsible pharmacists, the organization of the activity, the operation of the site, and the ordering process.
Information related to the pharmacy:
- identity and contact details of the applicant; ;
- corporate name of the pharmacy; ;
- license number ;
- SIRET number ;
- complete contact details of the pharmacy; ;
- identity of the owner or managing pharmacist(s); ;
- letter signed by the holder(s) or manager(s); ;
- copy of the articles of association when the pharmacy is operated by a company.
Information concerning the qualified pharmacists:
- certificates of registration with the Order of Pharmacists; ;
- list of pharmacists responsible for the online activity; ;
- indication of their status: permanent, assistant, or substitute.
Organization of the activity in the pharmacy:
- description of online order processing ;
- Team organization ;
- order preparation conditions ;
- map or description of the area dedicated to the activity; ;
- medication storage conditions ;
- transport and delivery terms.
Site identification and compliance:
- website URL ;
- screenshots of the main pages; ;
- identity of the pharmacy and the owner pharmacists; ;
- pharmacy contact details ;
- links to ANSM, the Ministry of Health, and the National Order of Pharmacists; ;
- common European logo on pages offering medicines; ;
- legal notice and mandatory information.
Personal data and hosting:
- treatment record registered in the GDPR register ;
- information provided to the patient regarding their data and rights; ;
- certificate confirming that the administration and management of pharmaceutical content are not subcontracted to a company outside the pharmacy; ;
- contract concluded with the service provider responsible for the design or technical maintenance of the site; ;
- proof of hosting and, where applicable, Health Data Host certification.
Medication presentation and patient account:
- screenshots of the space on the website dedicated to medicines; ;
- update date of this space; ;
- example of a drug presentation ;
- device requiring the patient to read the instructions for use before ordering; ;
- information requested when creating the patient account; ;
- account creation and security procedures.
Questionnaire and pharmaceutical advice:
- health questionnaire ;
- procedures for completing and updating the questionnaire; ;
- terms of exchange between the patient and the pharmacist; ;
- mechanism allowing the pharmacist to request additional information ;
- alert or blocking systems in the event of an excessive quantity or a high-risk order.
Preparation and delivery:
- order checking and preparation ;
- Storage conditions ;
- packaging conditions ;
- transport and delivery ;
- special measures for temperature-sensitive medications or those requiring specific conditions.
The technical design and maintenance of the website may be entrusted to a service provider. However, the administration of pharmaceutical content, advice, order verification, and dispensing must remain under the effective control of the pharmacist.
How does the procedure unfold after filing?
Upon receipt of the declaration, the ARS has 21 days to verify whether the file is complete.
During this period, online ordering and payment for medicines must not yet be activated.
If the application is incomplete, the ARS shall indicate the missing documents or information. The pharmacist then has 15 days to submit the requested items.
Upon receipt of the additional information, a new 21-day period begins. The ARS may then issue a declaration receipt or a notice of incompleteness.
If the file remains incomplete, a new prior declaration must be submitted.
When can the online sale of medicines begin?
Unless a notice of incompleteness is sent by the ARS, the activity may begin upon the expiration of the statutory 21-day period.
Therefore, it is no longer a matter of waiting for formal authorization. Even if no receipt has been received yet, the launch remains possible after the expiration of the deadline, provided that you can prove:
- the submission of a complete application; ;
- its date of receipt by the ARS; ;
- the expiration of the 21-day period; ;
- the absence of a notice of incompleteness.
The site can be prepared and presented in pre-production before this deadline. However, online ordering and payment for medicines must not be activated before the applicable period expires.
Can parapharmacy products be sold online before medicines?
The declaration to the ARS specifically concerns the e-commerce of medicines.
The sale of parapharmacy products can therefore be distinguished from the sale of medicines, subject to compliance with other obligations applicable to e-commerce, marketed products, and data protection.
The site must clearly differentiate between these two activities and prevent the ordering and payment of medicines before the regulatory period has expired.
Should the Order of Pharmacists be informed?
Yes. Within seven days of starting the activity, the pharmacist must inform the regional council of the Order to which they belong.
He must transmit it to him:
- either a copy of the receipt issued by the ARS; ;
- or the supporting documents proving the submission of a complete application and the expiration of the 21-day period.
The National Order of Pharmacists keeps up to date the official list of websites legally offering medicines online.
What mandatory elements must appear on the website?
The website must make it possible to clearly identify the pharmacy, its contact details, and the pharmacists responsible for the activity.
It must also display mandatory notices and links, offer access to pharmaceutical advice, and comply with applicable technical and professional rules.
The common European logo must appear on pages dedicated to the e-commerce of medicinal products. It must be clickable and allow the user to verify that the site is indeed linked to a legally authorized pharmacy.
Where to find the official texts and the complete list of documents?
The procedure is mainly governed by:
Decree No. 2026-137 of February 27, 2026:
https://www.legifrance.gouv.fr/jorf/id/JORFTEXT000053594161
Order of February 27, 2026, and official list of supporting documents to be provided:
https://www.legifrance.gouv.fr/jorf/id/JORFTEXT000053594248
Public Health Code, Articles R. 5125-70 and following:
https://www.legifrance.gouv.fr/codes/section_lc/LEGITEXT000006072665/
LEGISCTA000026897503/
Practical explanation of the National Order of Pharmacists:
https://www.ordre.pharmacien.fr/les-communications/focus-sur/les-actualites/vente-en-ligne-de-medicaments-a-usage-humain-demarches-prealables-actualisees-pour-le-pharmacien
Please note: since April 30, 2026, the creation of an online medication sales website is subject to prior declaration to the Regional Health Agency (ARS) on which the pharmacy depends. Unless notified that the file is incomplete, the activity may begin upon the expiration of a 21-day period. The pharmacist must then inform their regional council of the Order within seven days following the start of the activity.
Does a pharmacy website have to comply with the GDPR?
Yes. Forms, customer accounts, orders, newsletters, cookies, and measurement tools can lead to the collection of personal data.
The site must inform users, limit the data collected, define its retention period, secure access, and allow the exercise of rights provided for by regulations.
Are all data collected by a pharmacy health data?
No. An email address used to receive a newsletter or a postal delivery address does not automatically constitute health data.
Qualification depends on the content of the information, the context in which it is collected, and what it may reveal about the person's health.
Enhanced vigilance is therefore necessary for forms related to a prescription, a treatment, or health monitoring.
When might HDS-certified hosting be necessary?
The need for HDS-certified hosting depends on the nature of the data, the purpose of the service, and the role of the various stakeholders.
When a service provider hosts personal health data on behalf of a professional or an organization, falling within the scope provided by regulations, the HDS obligation must be considered.
The mere fact that a website belongs to a pharmacy does not automatically mean that all its data must be hosted in an HDS environment.
How to secure sensitive user journeys?
Security must be considered from the design stage of the project:
- limit the collected data; ;
- secure the forms ;
- manage authorizations ;
- secure communications ;
- choose suitable service providers; ;
- apply updates ;
- organize backups ;
- monitor access and incidents.
The level of security must be proportionate to the sensitivity of the processed data.
What rules apply to cookies?
Trackers that are strictly necessary for the operation of the site may be used without consent under certain conditions.
Advertising cookies and certain third-party tools generally require clear information and prior consent. Users must be able to refuse just as easily as they can accept.
The configuration must be adapted to the tools actually installed on the site.
Are e-commerce sites affected by new accessibility obligations?
Since June 28, 2025, certain e-commerce services have been subject to new accessibility requirements stemming from European regulations.
The exact application depends notably on the activity, the size of the company, and the exemptions provided. The situation must therefore be analyzed for each project.
Why is accessibility particularly important in healthcare
A health website can be used by the elderly, the visually impaired, people with disabilities, those who are temporarily vulnerable, or those who are not very comfortable with digital technology.
An accessible interface improves comprehension, reduces errors, and allows a broader audience to access the information and services provided.
What elements improve the accessibility of a website?
In particular, it is necessary to work on:
- the color contrast ;
- text size and readability; ;
- the heading structure ;
- keyboard navigation ;
- the button and form labels; ;
- the alternative texts of the images; ;
- understanding error messages; ;
- the readability of the checkout process ;
- compatibility with assistive technologies.
Accessibility must be integrated from the design stage rather than added after launch.
Why is trust central to a health website?
In the healthcare sector, internet users need to understand who is behind the site, who provides the information, and how their data or orders will be processed.
Trust directly influences the decision to contact the company, visit the pharmacy, or make a purchase.
How to reassure patients on a pharmacy website?
It is necessary to clearly present the pharmacy, the team, the contact details, the services, the specialties, the means of contact, and practical information.
The site must also display clear information about payment, delivery, returns, personal data, and terms of sale.
For the online sale of medicines, specific regulatory notices and elements must be easily visible.
How does a pharmacy website project unfold with Itekpharma?
The project begins with an analysis of the activity, users, objectives, market, existing website, and applicable constraints.
We then define the architecture, user journeys, features, SEO strategy, content, design, and key performance indicators.
The site is then designed, developed, tested, and monitored after it goes live.
Can Itekpharma support a pharmacy that already has a website?
Yes. Itekpharma can conduct an audit, improve UX, strengthen SEO, optimize conversion, rework the catalog, modernize the design, or prepare a complete redesign.
The first step is to identify the site's strengths, obstacles, and opportunities for improvement.
Does Itekpharma support pharmacies with SEO?
Yes. Itekpharma can intervene on the architecture, content, local pages, categories, product pages, internal linking, structured data, and technical optimizations.
We also integrate new developments in search, including Google's generative experiences and answer engines such as ChatGPT Search.
Can Itekpharma support a group of pharmacies?
Yes. We can support groups in creating websites, platforms, e-commerce solutions, content, SEO strategies, and brand identities tailored to a network of pharmacies.
Features can be designed for the group, member pharmacies, and patients alike.
Does Itekpharma work exclusively with pharmacies?
No, Itekpharma also supports laboratories, parapharmacy brands, medical device companies, and players in dermocosmetics, prevention, beauty, and wellness.
The objective may be to sell online, present a solution, generate leads, develop visibility, or showcase expertise.
Why contact Itekpharma for a digital health project?
Itekpharma combines more than 20 years of experience, practical knowledge of the pharmacy sector, regulatory monitoring, e-commerce expertise, an SEO approach, and a results-driven culture.
Our goal is to build a solution tailored to the business, the users, and the client's objectives, rather than applying an identical model to all projects.
What budget should be allocated for a digital health project?
The budget depends on the nature of the project, its scope, and its level of complexity: showcase website, lead generation, e-commerce, number of references, specific features, content, SEO, migration, or regulatory constraints.
Itekpharma prepares a tailored proposal following an initial analysis of the project's needs and objectives. The quote clearly distinguishes between included services, potential options, and recurring services to avoid unexpected costs.
What are the average timeframes for creating a website?
Deadlines vary depending on the type of project, the number of pages, the size of the catalog, the features, the approvals, and the availability of content.
A provisional schedule is defined at the outset with the main stages: scoping, UX, design, content, development, integration, testing, corrections, and launch. Regulatory procedures, notably the prior declaration to the ARS for the online sale of medicines, must also be integrated into the schedule.
What happens after the website goes live?
Going live is not the end of the project. Depending on the chosen option, the site can benefit from technical monitoring, maintenance operations, updates, corrections, backups, and performance analysis.
The scope of monitoring, response times, and included services are specified in the commercial proposal or maintenance contract.
Can Itekpharma present references or concrete projects?
Yes. Since 2005, Itekpharma has been supporting pharmacies, parapharmacies, pharmacy groups, laboratories, and other healthcare stakeholders in their digital projects: creation of websites and e-commerce platforms, strategic redesigns, lead generation, and search engine optimization.
Over the years, we have notably supported the Pharmacie Lafayette network in creating an e-commerce platform for its member pharmacies, as well as Luxéol in redesigning its website.
Among our many achievements are also the Cap 3000 Pharmacy, ParaSantéOnline, PharmaPanda, and SwingMed. These projects illustrate our ability to address various e-commerce, visibility, conversion, and lead generation challenges.
How to request an audit or a quote from Itekpharma?
Just introduce us to your business, your current website, your goals, and the main challenges you are facing.
Our team is analyzing your needs and offers you a tailored support: website creation, redesign, showcase website, e-commerce for pharmacies, SEO, UX, catalog, product search, lead generation, or digital strategy.