{"id":8532,"date":"2014-03-03T13:41:08","date_gmt":"2014-03-03T12:41:08","guid":{"rendered":"https:\/\/www.itekpharma.com\/itek-infos\/pourquoi-est-il-important-de-developper-la-notoriete-de-votre-site-web-2\/"},"modified":"2024-10-09T14:49:55","modified_gmt":"2024-10-09T12:49:55","slug":"why-its-important-to-develop-your-websites-reputation-2","status":"publish","type":"itek-infos","link":"https:\/\/www.itekpharma.com\/en\/itek-news\/why-its-important-to-develop-your-websites-reputation-2\/","title":{"rendered":"Web &amp; webmarketing training for pharmacists!"},"content":{"rendered":"<p>Itekpharma is fully committed to a turnkey concept for e-pharmacies and e-parapharmacies selling medicines and care, beauty and hygiene products over the Internet. Itekpharma has obtained a training declaration number, and is authorized to provide training courses covered by the OPCA (Organisme Paritaire Collecteur Agr\u00e9e) or the DIF (Droit Individuel \u00e0 la Formation).<\/p>\n<p>These professions are tending to evolve towards new skills and new statuses: cyber-pharmacists. All pharmacists and parapharmacists with a website have the choice of subcontracting SEO to a web agency, or hiring an in-house pharmacist to manage the site, boost brand awareness, optimize positioning and implement all the tools needed to convert web users into customers.<\/p>\n<p>Webmarketing training for pharmacists and parapharmacists<\/p>\n<p>Description :<\/p>\n<p>Webmarketing is all about improving the visibility and traffic of a website, with the aim of converting Internet users into customers and building customer loyalty. SEO, paid search, social media, mobile search and affiliation are all terms used in webmarketing. Some are used to increase visibility and attract new visitors, others to generate traffic through the use of various communities (social networks) or blogs.<\/p>\n<p>Objectives :<\/p>\n<p>The aim of the course is to understand how SEO and positioning work on an e-commerce site, so you can sell effectively online.<\/p>\n<p>Webmarketing: Understanding the challenges and prospects<br \/>\nSearch Engine Optimization (SEO): learn about best practices and optimize your search engine rankings.<br \/>\nSocial media: understanding the challenges of social networks and mastering their use<br \/>\nMobile SEO: adapting techniques to new trends<br \/>\nPaid search: understanding the issues and principles<\/p>\n<p>Training program :<\/p>\n<p>Part 1: Webmarketing: understanding the issues and prospects<br \/>\nPart 2: Search Engine Optimization (SEO): learn about best practices, optimize your natural referencing<br \/>\nPart 3: Social media: understanding the challenges of social networks and mastering their use<br \/>\nPart 4: Mobile SEO: adapting techniques to new trends<br \/>\nPart 5: Paid search: understanding the issues and principles<br \/>\nPart 6: Analysis tools<\/p>\n<p>General information :<\/p>\n<p>PUBLIC: Anyone wishing to know how to position a website in search engines, make it visible and optimize its positioning, and more generally, perfect their web marketing techniques.<\/p>\n<p>PREREQUISITE: A good knowledge of Internet navigation and experience as a web surfer.<\/p>\n<p>DURATION: 1 day or 7h00 or 3 days or 21h00.<\/p>\n<p>If you have any queries, please do not hesitate to contact us on +33 (0)8.26.62.05.66 or directly by e-mail: formation.itek@gmail.com<\/p>\n<p>At the beginning of January 2014, Itekpharma deployed its webmarketing division to meet a strong demand for outsourcing from pharmacists and parapharmacists.At the beginning of February 2014, we deployed the training division to raise awareness, provide the necessary knowledge, and train pharmacists and parapharmacists in webmarketing techniques and all the tools linked to SEO, positioning and conversion optimization.<\/p>\n<p>Itekpharma is fully committed to a turnkey concept for e-pharmacies and e-parapharmacies selling medicines and care, beauty and hygiene products over the Internet. Itekpharma has obtained a training declaration number, and is authorized to provide training courses covered by the OPCA (Organisme Paritaire Collecteur Agr\u00e9e) or the DIF (Droit Individuel \u00e0 la Formation).<\/p>\n<p>These professions are tending to evolve towards new skills and new statuses: cyber-pharmacists. All pharmacists and parapharmacists with a website have the choice of subcontracting SEO to a web agency, or hiring an in-house pharmacist to manage the site, boost brand awareness, optimize positioning and implement all the tools needed to convert web users into customers.<\/p>\n<p>Webmarketing training for pharmacists and parapharmacists<\/p>\n<p>Description :<\/p>\n<p>Webmarketing is all about improving the visibility and traffic of a website, with the aim of converting Internet users into customers and building customer loyalty. SEO, paid search, social media, mobile search and affiliation are all terms used in webmarketing. Some are used to increase visibility and attract new visitors, others to generate traffic through the use of various communities (social networks) or blogs.<\/p>\n<p>Objectives :<\/p>\n<p>The aim of the course is to understand how SEO and positioning work on an e-commerce site, so you can sell effectively online.<\/p>\n<p>Webmarketing: Understanding the challenges and prospects<br \/>\nSearch Engine Optimization (SEO): learn about best practices and optimize your search engine rankings.<br \/>\nSocial media: understanding the challenges of social networks and mastering their use<br \/>\nMobile SEO: adapting techniques to new trends<br \/>\nPaid search: understanding the issues and principles<\/p>\n<p>Training program :<\/p>\n<p>Part 1: Webmarketing: understanding the issues and prospects<br \/>\nPart 2: Search Engine Optimization (SEO): learn about best practices, optimize your natural referencing<br \/>\nPart 3: Social media: understanding the challenges of social networks and mastering their use<br \/>\nPart 4: Mobile SEO: adapting techniques to new trends<br \/>\nPart 5: Paid search: understanding the issues and principles<br \/>\nPart 6: Analysis tools<\/p>\n<p>General information :<\/p>\n<p>PUBLIC: Anyone wishing to know how to position a website in search engines, make it visible and optimize its positioning, and more generally, perfect their web marketing techniques.<\/p>\n<p>PREREQUISITE: A good knowledge of Internet navigation and experience as a web surfer.<\/p>\n<p>DURATION: 1 day or 7h00 or 3 days or 21h00.<\/p>\n<p>If you have any queries, please do not hesitate to contact us on +33 (0)8.26.62.05.66 or directly by e-mail: formation.itek@gmail.com<\/p>","protected":false},"excerpt":{"rendered":"<p>At the beginning of January 2014, Itekpharma deployed its webmarketing pole to meet a very marked demand for outsourcing from pharmacists and parapharmacists. In early February 2014, we deployed the training pole to raise awareness, provide the necessary knowledge, and train pharmacists and parapharmacists in webmarketing techniques and all the tools linked to SEO, positioning and conversion optimization.<\/p>","protected":false},"featured_media":8533,"template":"","categories":[45,58],"class_list":["post-8532","itek-infos","type-itek-infos","status-publish","has-post-thumbnail","hentry","category-blog","category-developpement-web-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment d\u00e9velopper sa notori\u00e9t\u00e9 sur le web ?<\/title>\n<meta name=\"description\" content=\"Besoin de d\u00e9velopper votre notori\u00e9t\u00e9 web ? Itekcom vous conseille dans la meilleure strat\u00e9gie digitale et les r\u00e9flexes \u00e0 adopter pour que votre site ait une meilleure popularit\u00e9 et soigner votre satisfaction clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.itekpharma.com\/en\/itek-news\/why-its-important-to-develop-your-websites-reputation-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment d\u00e9velopper sa notori\u00e9t\u00e9 sur le web ?\" \/>\n<meta property=\"og:description\" content=\"Besoin de d\u00e9velopper votre notori\u00e9t\u00e9 web ? 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