{"id":8551,"date":"2014-06-17T15:50:16","date_gmt":"2014-06-17T13:50:16","guid":{"rendered":"https:\/\/www.itekpharma.com\/itek-infos\/8-modules-et-addons-prestashop-indispensables-pour-optimiser-votre-site-e-commerce\/"},"modified":"2024-11-06T07:54:23","modified_gmt":"2024-11-06T06:54:23","slug":"8-indispensable-prestashop-modules-and-additions-for-optimising-your-commerce-site","status":"publish","type":"itek-infos","link":"https:\/\/www.itekpharma.com\/en\/itek-news\/8-indispensable-prestashop-modules-and-additions-for-optimising-your-commerce-site\/","title":{"rendered":"SEO for pharmacies"},"content":{"rendered":"

Since February 2014, it has been necessary to open this new service as few pharmacists are available to manage the animation of their website themselves. The first phase is to optimize site positioning, the second to generate traffic with the aim of increasing the conversion rate (optimization of technical, textual and graphic content; netlinking; e-communiqu\u00e9s; newsletters; social networks; buzz etc.).<\/p>\n

When pharmacists can assign these tasks to staff, they need to be trained. The training department helps to meet these increased demands. In fact, there is an inconsistency between the fact that the new regulations authorize pharmacists to become e-pharmacists, and the fact that training budgets are currently very low.<\/p>\n

Pharmaceutiques, N\u00b0217, May 2014, P66, Extract:<\/p>\n

\u00a0\"Itekpharma deploys its webmarketing center to train pharmacies
\nBecause running an online pharmacy requires real expertise, since February 2014 Itekpharma has been offering training courses for pharmacists and parapharmacists to raise awareness of webmarketing techniques and all the tools involved in optimizing SEO, positioning and conversion. Pharmacists recognize the need for training, as the online pharmacy will eventually become a major lever for developing sales. While this approach is highly recommended, it has to be said that the cost of such training can be an obstacle for pharmacies, which receive very little in the way of subsidies. Recent legislation encourages them to develop online, but does not yet ensure optimum follow-up in terms of budgetary support. With this in mind, Itekpharma has designed a training program that includes all the levers needed to master and manage your e-officine (webmarketing, SEO, Social Media...). \" \"<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

The article on Itekpharma's webmarketing division highlights the professionalism of this web agency, whose main activity was to create websites for pharmacies and parapharmacies.<\/p>","protected":false},"featured_media":8552,"template":"","categories":[45,58],"class_list":["post-8551","itek-infos","type-itek-infos","status-publish","has-post-thumbnail","hentry","category-blog","category-developpement-web-blog"],"acf":[],"yoast_head":"\nTop 8 des modules Prestashop pour votre e-commerce - Itekpharma | Expert e-commerce pharmacies & laboratoires depuis 2005<\/title>\n<meta name=\"description\" content=\"Si vous utilisez Prestashop pour votre plateforme e-commerce, d\u00e9couvrez comment ces 8 modules performants peuvent vous aider \u00e0 booster votre site e-commerce\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.itekpharma.com\/en\/itek-news\/8-indispensable-prestashop-modules-and-additions-for-optimising-your-commerce-site\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 8 des modules Prestashop pour votre e-commerce - Itekpharma | Expert e-commerce pharmacies & laboratoires depuis 2005\" \/>\n<meta property=\"og:description\" content=\"Si vous utilisez Prestashop pour votre plateforme e-commerce, d\u00e9couvrez comment ces 8 modules performants peuvent vous aider \u00e0 booster votre site e-commerce\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.itekpharma.com\/en\/itek-news\/8-indispensable-prestashop-modules-and-additions-for-optimising-your-commerce-site\/\" \/>\n<meta property=\"og:site_name\" content=\"Itekpharma | Expert e-commerce pharmacies & laboratoires depuis 2005\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-06T06:54:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.itekpharma.com\/wp-content\/uploads\/2018\/08\/photo-grapgique-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.itekpharma.com\/itek-infos\/8-modules-et-addons-prestashop-indispensables-pour-optimiser-votre-site-e-commerce\/\",\"url\":\"https:\/\/www.itekpharma.com\/itek-infos\/8-modules-et-addons-prestashop-indispensables-pour-optimiser-votre-site-e-commerce\/\",\"name\":\"Top 8 des modules Prestashop pour votre e-commerce - Itekpharma | Expert e-commerce pharmacies & laboratoires depuis 2005\",\"isPartOf\":{\"@id\":\"https:\/\/www.itekpharma.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.itekpharma.com\/itek-infos\/8-modules-et-addons-prestashop-indispensables-pour-optimiser-votre-site-e-commerce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.itekpharma.com\/itek-infos\/8-modules-et-addons-prestashop-indispensables-pour-optimiser-votre-site-e-commerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.itekpharma.com\/wp-content\/uploads\/2018\/08\/photo-grapgique-1.jpg\",\"datePublished\":\"2014-06-17T13:50:16+00:00\",\"dateModified\":\"2024-11-06T06:54:23+00:00\",\"description\":\"Si vous utilisez Prestashop pour votre plateforme e-commerce, d\u00e9couvrez comment ces 8 modules performants peuvent vous aider \u00e0 booster votre site e-commerce\",\"breadcrumb\":{\"@id\":\"https:\/\/www.itekpharma.com\/itek-infos\/8-modules-et-addons-prestashop-indispensables-pour-optimiser-votre-site-e-commerce\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.itekpharma.com\/itek-infos\/8-modules-et-addons-prestashop-indispensables-pour-optimiser-votre-site-e-commerce\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.itekpharma.com\/itek-infos\/8-modules-et-addons-prestashop-indispensables-pour-optimiser-votre-site-e-commerce\/#primaryimage\",\"url\":\"https:\/\/www.itekpharma.com\/wp-content\/uploads\/2018\/08\/photo-grapgique-1.jpg\",\"contentUrl\":\"https:\/\/www.itekpharma.com\/wp-content\/uploads\/2018\/08\/photo-grapgique-1.jpg\",\"width\":960,\"height\":560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.itekpharma.com\/itek-infos\/8-modules-et-addons-prestashop-indispensables-pour-optimiser-votre-site-e-commerce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.itekpharma.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ITEK INFOS\",\"item\":\"https:\/\/www.itekpharma.com\/itek-infos\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Du r\u00e9f\u00e9rencement naturel pour les pharmacies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.itekpharma.com\/#website\",\"url\":\"https:\/\/www.itekpharma.com\/\",\"name\":\"Itekpharma | Expert e-commerce pharmacies & laboratoires depuis 2005\",\"description\":\"L'expertise e-commerce au service de votre sant\u00e9\",\"publisher\":{\"@id\":\"https:\/\/www.itekpharma.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.itekpharma.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.itekpharma.com\/#organization\",\"name\":\"Itekpharma | Expert e-commerce pharmacies & laboratoires depuis 2005\",\"url\":\"https:\/\/www.itekpharma.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.itekpharma.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.itekpharma.com\/wp-content\/uploads\/2022\/09\/logo-header.png\",\"contentUrl\":\"https:\/\/www.itekpharma.com\/wp-content\/uploads\/2022\/09\/logo-header.png\",\"width\":321,\"height\":85,\"caption\":\"Itekpharma | Expert e-commerce pharmacies & laboratoires depuis 2005\"},\"image\":{\"@id\":\"https:\/\/www.itekpharma.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Top 8 Prestashop modules for your e-commerce - Itekpharma | Expert e-commerce pharmacies & laboratories since 2005","description":"If you use Prestashop for your e-commerce platform, find out how these 8 powerful modules can help you boost your e-commerce site.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.itekpharma.com\/en\/itek-news\/8-indispensable-prestashop-modules-and-additions-for-optimising-your-commerce-site\/","og_locale":"en_US","og_type":"article","og_title":"Top 8 des modules Prestashop pour votre e-commerce - Itekpharma | Expert e-commerce pharmacies & laboratoires depuis 2005","og_description":"Si vous utilisez Prestashop pour votre plateforme e-commerce, d\u00e9couvrez comment ces 8 modules performants peuvent vous aider \u00e0 booster votre site e-commerce","og_url":"https:\/\/www.itekpharma.com\/en\/itek-news\/8-indispensable-prestashop-modules-and-additions-for-optimising-your-commerce-site\/","og_site_name":"Itekpharma | Expert e-commerce pharmacies & laboratoires depuis 2005","article_modified_time":"2024-11-06T06:54:23+00:00","og_image":[{"width":960,"height":560,"url":"https:\/\/www.itekpharma.com\/wp-content\/uploads\/2018\/08\/photo-grapgique-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.itekpharma.com\/itek-infos\/8-modules-et-addons-prestashop-indispensables-pour-optimiser-votre-site-e-commerce\/","url":"https:\/\/www.itekpharma.com\/itek-infos\/8-modules-et-addons-prestashop-indispensables-pour-optimiser-votre-site-e-commerce\/","name":"Top 8 Prestashop modules for your e-commerce - Itekpharma | Expert e-commerce pharmacies & laboratories since 2005","isPartOf":{"@id":"https:\/\/www.itekpharma.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.itekpharma.com\/itek-infos\/8-modules-et-addons-prestashop-indispensables-pour-optimiser-votre-site-e-commerce\/#primaryimage"},"image":{"@id":"https:\/\/www.itekpharma.com\/itek-infos\/8-modules-et-addons-prestashop-indispensables-pour-optimiser-votre-site-e-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.itekpharma.com\/wp-content\/uploads\/2018\/08\/photo-grapgique-1.jpg","datePublished":"2014-06-17T13:50:16+00:00","dateModified":"2024-11-06T06:54:23+00:00","description":"If you use Prestashop for your e-commerce platform, find out how these 8 powerful modules can help you boost your e-commerce site.","breadcrumb":{"@id":"https:\/\/www.itekpharma.com\/itek-infos\/8-modules-et-addons-prestashop-indispensables-pour-optimiser-votre-site-e-commerce\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.itekpharma.com\/itek-infos\/8-modules-et-addons-prestashop-indispensables-pour-optimiser-votre-site-e-commerce\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.itekpharma.com\/itek-infos\/8-modules-et-addons-prestashop-indispensables-pour-optimiser-votre-site-e-commerce\/#primaryimage","url":"https:\/\/www.itekpharma.com\/wp-content\/uploads\/2018\/08\/photo-grapgique-1.jpg","contentUrl":"https:\/\/www.itekpharma.com\/wp-content\/uploads\/2018\/08\/photo-grapgique-1.jpg","width":960,"height":560},{"@type":"BreadcrumbList","@id":"https:\/\/www.itekpharma.com\/itek-infos\/8-modules-et-addons-prestashop-indispensables-pour-optimiser-votre-site-e-commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.itekpharma.com\/"},{"@type":"ListItem","position":2,"name":"ITEK INFOS","item":"https:\/\/www.itekpharma.com\/itek-infos\/"},{"@type":"ListItem","position":3,"name":"Du r\u00e9f\u00e9rencement naturel pour les pharmacies"}]},{"@type":"WebSite","@id":"https:\/\/www.itekpharma.com\/#website","url":"https:\/\/www.itekpharma.com\/","name":"Itekpharma | Expert e-commerce pharmacies & laboratories since 2005","description":"E-commerce expertise at the service of your health","publisher":{"@id":"https:\/\/www.itekpharma.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.itekpharma.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.itekpharma.com\/#organization","name":"Itekpharma | Expert e-commerce pharmacies & laboratories since 2005","url":"https:\/\/www.itekpharma.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.itekpharma.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.itekpharma.com\/wp-content\/uploads\/2022\/09\/logo-header.png","contentUrl":"https:\/\/www.itekpharma.com\/wp-content\/uploads\/2022\/09\/logo-header.png","width":321,"height":85,"caption":"Itekpharma | Expert e-commerce pharmacies & laboratoires depuis 2005"},"image":{"@id":"https:\/\/www.itekpharma.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.itekpharma.com\/en\/wp-json\/wp\/v2\/itek-infos\/8551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itekpharma.com\/en\/wp-json\/wp\/v2\/itek-infos"}],"about":[{"href":"https:\/\/www.itekpharma.com\/en\/wp-json\/wp\/v2\/types\/itek-infos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.itekpharma.com\/en\/wp-json\/wp\/v2\/media\/8552"}],"wp:attachment":[{"href":"https:\/\/www.itekpharma.com\/en\/wp-json\/wp\/v2\/media?parent=8551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.itekpharma.com\/en\/wp-json\/wp\/v2\/categories?post=8551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}