{"id":8598,"date":"2019-07-18T09:27:46","date_gmt":"2019-07-18T07:27:46","guid":{"rendered":"https:\/\/www.itekpharma.com\/itek-infos\/evolution-des-logos-en-pharmacie-grace-au-digital\/"},"modified":"2024-11-06T07:40:12","modified_gmt":"2024-11-06T06:40:12","slug":"evolution-of-pharmacy-logos-thanks-to-digital","status":"publish","type":"itek-infos","link":"https:\/\/www.itekpharma.com\/en\/itek-infos\/evolution-des-logos-en-pharmacie-grace-au-digital\/","title":{"rendered":"Evolution of pharmacy logos thanks to digital"},"content":{"rendered":"<h2 style=\"text-align: center;\"><strong>Pharmacy logos before digital<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Historically, it has always been very difficult to distinguish the logo and brand image of one pharmacy from another. Green cross, caduceus, white coats... The image of a pharmacy to the general public was standardized, offering no opportunity to stand out and assert the identity of the pharmacy and the pharmacists who run it. Reassurance or the trend of the time, the observation remained the same: it's hard to stand out from the competition via your logo and brand image when you're a pharmacy.<br \/>\n<\/span><span style=\"font-weight: 400;\">Fortunately, times are changing, mentalities are evolving and expert support is becoming increasingly important.<\/span><\/p>\n<p><center><a href=\"\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1095 size-full\" src=\"https:\/\/www.itekcom.com\/wp-content\/uploads\/2019\/07\/Copie-de-Copie-de-Copie-de-DEMANDER-MA-FORMATION-1.png\" alt=\"pharmacy logo\" width=\"800\" height=\"300\" \/><\/a><\/center><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-weight: 400;\">Pharmacy logos after digital<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>The arrival of the web in pharmacy has prompted pharmacy owners to focus on the creation of logos that reflect a personality, a form of communication...<\/strong> In this way, they free themselves from the regulatory problems that prevent them from advertising. In fact, by communicating a strong personalized logo, far from the green cross - caduceus straitjacket, pharmacies are legally offering themselves a new form of advertising for their dispensaries. This reflects their identity, positioning and even their values... Pharmacy logos come in all shapes and colors, just like those of other businesses.<br \/>\n<\/span><span style=\"font-weight: 400;\">And the public is all the more receptive to this new image of pharmacies. They see the brands around them changing, and the shopping experience evolving... Pharmacies need to move in the same direction, or risk losing touch with their patients and customers. <\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-4857 aligncenter\" src=\"https:\/\/www.itekpharma.com\/wp-content\/uploads\/2019\/07\/logo-pharmacie.jpg\" alt=\"pharmacy logo\" width=\"1190\" height=\"585\" \/><\/p>\n<p><strong>That's why the ITEKPHARMA agency has been helping pharmacies with their digital transition for over 10 years... But also, and above all, with their brand image through their logos. A logo that is perfectly in line with the identity and values of the pharmacy, and a guarantee of trust and proximity with the public.<\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"\/en\/contact\/\" target=\"_blank\" rel=\"noopener\"><strong>What if it was time to give your logo a facelift? Let's discuss!<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Pharmacies, like other convenience stores, are evolving with and thanks to digital technology... And, in particular, their logos! Here's a look back at what was done before, but above all at the new trends in pharmacy branding and logos.<\/p>","protected":false},"author":3,"featured_media":8599,"template":"","categories":[45],"class_list":["post-8598","itek-infos","type-itek-infos","status-publish","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Evolution des logos en pharmacie gr\u00e2ce au digital | Itekpharma<\/title>\n<meta name=\"description\" content=\"Pendant des ann\u00e9es les pharmacies n&#039;ont pas fait \u00e9voluer leurs logos... Avec l&#039;arriv\u00e9e du Web en pharmacie, les officines font le choix de nouveaux logos !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.itekpharma.com\/en\/itek-news\/evolution-of-pharmacy-logos-thanks-to-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evolution des logos en pharmacie gr\u00e2ce au digital | Itekpharma\" \/>\n<meta property=\"og:description\" content=\"Pendant des ann\u00e9es les pharmacies n&#039;ont pas fait \u00e9voluer leurs logos... Avec l&#039;arriv\u00e9e du Web en pharmacie, les officines font le choix de nouveaux logos !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.itekpharma.com\/en\/itek-news\/evolution-of-pharmacy-logos-thanks-to-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Itekpharma\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-06T06:40:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.itekpharma.com\/wp-content\/uploads\/2019\/07\/Copie-de-Design-sans-titre-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"890\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.itekpharma.com\\\/itek-infos\\\/evolution-des-logos-en-pharmacie-grace-au-digital\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.itekpharma.com\\\/itek-infos\\\/evolution-des-logos-en-pharmacie-grace-au-digital\\\/\"},\"author\":{\"name\":\"Viol\u00e8ne Alborghetti\",\"@id\":\"https:\\\/\\\/www.itekpharma.com\\\/#\\\/schema\\\/person\\\/3525b6f4394b371108b19aef673c2b69\"},\"headline\":\"Evolution des logos en pharmacie gr\u00e2ce au digital\",\"datePublished\":\"2019-07-18T07:27:46+00:00\",\"dateModified\":\"2024-11-06T06:40:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.itekpharma.com\\\/itek-infos\\\/evolution-des-logos-en-pharmacie-grace-au-digital\\\/\"},\"wordCount\":392,\"publisher\":{\"@id\":\"https:\\\/\\\/www.itekpharma.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.itekpharma.com\\\/itek-infos\\\/evolution-des-logos-en-pharmacie-grace-au-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.itekpharma.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/Copie-de-Design-sans-titre-1.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.itekpharma.com\\\/itek-infos\\\/evolution-des-logos-en-pharmacie-grace-au-digital\\\/\",\"url\":\"https:\\\/\\\/www.itekpharma.com\\\/itek-infos\\\/evolution-des-logos-en-pharmacie-grace-au-digital\\\/\",\"name\":\"Evolution des logos en pharmacie gr\u00e2ce au digital | Itekpharma\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.itekpharma.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.itekpharma.com\\\/itek-infos\\\/evolution-des-logos-en-pharmacie-grace-au-digital\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.itekpharma.com\\\/itek-infos\\\/evolution-des-logos-en-pharmacie-grace-au-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.itekpharma.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/Copie-de-Design-sans-titre-1.png\",\"datePublished\":\"2019-07-18T07:27:46+00:00\",\"dateModified\":\"2024-11-06T06:40:12+00:00\",\"description\":\"Pendant des ann\u00e9es les pharmacies n'ont pas fait \u00e9voluer leurs logos... 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