{"id":8561,"date":"2014-03-10T15:52:17","date_gmt":"2014-03-10T14:52:17","guid":{"rendered":"https:\/\/www.itekpharma.com\/itek-infos\/1503-2\/"},"modified":"2024-10-09T14:49:20","modified_gmt":"2024-10-09T12:49:20","slug":"1503-2","status":"publish","type":"itek-infos","link":"https:\/\/www.itekpharma.com\/es\/informacion\/1503-2\/","title":{"rendered":"\u00a1Itekpharma da su opini\u00f3n en Le Moniteur des pharmacies!"},"content":{"rendered":"<p>Michel Kervella marca la pauta: \u2018En un contexto de reducci\u00f3n de m\u00e1rgenes y aumento de los costes, un sitio de venta en l\u00ednea representa potencialmente una palanca adicional de crecimiento\". Las reformas sanitarias y la nueva legislaci\u00f3n francesa que autoriza la venta de medicamentos por internet est\u00e1n revolucionando el sector de la salud.<\/p>\n<p>Los farmac\u00e9uticos est\u00e1n entrando en una nueva era en la que se les exige que se conviertan en e-farmac\u00e9uticos y especialistas en comunicaci\u00f3n web. Para ayudarles a tener \u00e9xito, los equipos profesionales de Itekpharma ofrecen estrategias globales, sitios de comercio electr\u00f3nico y cat\u00e1logos fiables, seguros y aprobados por la Agence R\u00e9gionale de Sant\u00e9 (Agencia Regional de Salud francesa), teniendo en cuenta todas las caracter\u00edsticas espec\u00edficas de la e-salud y la legislaci\u00f3n francesa vigente. El departamento de webmarketing ofrece soluciones para generar tr\u00e1fico hacia sus sitios y mejorar sus tasas de conversi\u00f3n. Por \u00faltimo, para los farmac\u00e9uticos que deseen desarrollar esta actividad internamente, el curso de formaci\u00f3n en webmarketing ofrece formaci\u00f3n en nuevas tecnolog\u00edas para estos nuevos actores de la web.<\/p>\n<p><a href=\"\/wp-content\/uploads\/2019\/03\/Le-Moniteur-des-pharmacies.pdf\">Le Moniteur des pharmacies<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>En las p\u00e1ginas 28 y 29 del Moniteur des pharmacies, n\u00ba 3022, publicado el 8 de marzo de 2014, Michel Kervella, director comercial de Itekpharma, expone algunas cuestiones importantes para el futuro de las farmacias. Este dossier est\u00e1 dedicado a las reglas que hay que seguir para crear un sitio de venta en l\u00ednea espec\u00edfico para farmacias.<\/p>","protected":false},"featured_media":8562,"template":"","categories":[45,60],"class_list":["post-8561","itek-infos","type-itek-infos","status-publish","has-post-thumbnail","hentry","category-blog","category-presse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le Moniteur des pharmacies donne la parole \u00e0 Itekpharma ! - Itekpharma | Expert e-commerce pharmacies &amp; laboratoires depuis 2005<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.itekpharma.com\/es\/informacion\/1503-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Moniteur des pharmacies donne la parole \u00e0 Itekpharma ! - Itekpharma | Expert e-commerce pharmacies &amp; laboratoires depuis 2005\" \/>\n<meta property=\"og:description\" content=\"A la page 28 et 29 du Moniteur des pharmacies, N\u00b0 3022, paru le 8 mars 2014, Michel Kervella, Directeur commercial chez Itekpharma, \u00e9nonce quelques enjeux importants pour l&#039;avenir des pharmaciens. 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