ChatGPT Ads is now available in France. For an online pharmacy, the goal is not simply to add another channel to its media plan. It is to find out whether this new channel can generate qualified traffic, conversions and, over time, a new source of growth.
ITEKPHARMA supports pharmacies that want to test this channel with the right approach: selecting the offers to promote, checking their eligibility, building the campaign, developing messages and landing pages, tracking conversions and analysing the results.
The objective is clear: test ChatGPT Ads to quickly assess whether it can create value for your business, rather than simply following a trend.
ChatGPT Ads: a new customer acquisition channel to test now
Consumer habits are changing fast. People already use AI assistants to look for information, compare solutions and prepare a purchase. According to Fevad and Odoxa, around one in three French online shoppers was already using AI in their online shopping journey in February 2026. This shift is part of the trends reshaping digital pharmacy and the way people use it.
With ChatGPT Ads, advertisers now have a new paid channel for appearing in this search and comparison environment. For an online pharmacy, the aim is to add a complementary channel and measure its commercial potential alongside Google Ads and SEO.
What ChatGPT Ads can offer your pharmacy
The first benefit is diversifying customer acquisition. When a large share of traffic depends on Google, testing a new channel can gradually reduce that dependency and help identify new sources of growth.
The second benefit is the relevance of the context. In ChatGPT, users can describe their needs in more detail than in a traditional search query. A well-designed campaign can therefore present an offer when the user is already comparing options, refining their needs or moving closer to a decision.
Finally, there is a learning advantage. Advertisers who test the channel now will start gathering their own data on the offers, messages, acquisition costs and customer journeys that actually work.
ITEKPHARMA manages the campaign from start to finish
Launching a ChatGPT Ads campaign involves more than creating an advertising account. In the pharmacy sector, the first step is to check which offers can be promoted and ensure that both the messages and landing pages comply with the rules that apply to healthcare. This care also forms part of a broader approach to cybersecurity, AI and data protection in online pharmacy.
ITEKPHARMA then works on the entire setup: defining the scope of the test, selecting categories, building ads, adapting landing pages, setting up tracking and analysing performance.
We also look at what happens after the click. Driving traffic to a category that is hard to navigate, an unavailable product or a journey that converts poorly does not improve performance. That is why customer acquisition is always assessed alongside the catalogue, stock availability, conversion and the value generated. This is the same approach we explore in our analysis of out-of-stock best sellers and their impact on performance.
ITEKPHARMA OS: connecting acquisition, commerce and data
ChatGPT Ads is a clear example of the approach behind ITEKPHARMA OS: enabling pharmacies to adopt new channels within a connected system.
Growth OS supports customer acquisition and new channels. Commerce OS focuses on the e-commerce experience and conversion after the click. Data & Intelligence OS connects campaign performance with sales, the catalogue and other indicators that support decision-making.
This is exactly the value of ITEKPHARMA OS: a foundation that can evolve with changing habits while keeping the business impact of each action in view.
To understand the overall thinking behind this approach, discover why ITEKPHARMA OS offers a new generation of e-commerce platforms designed for pharmacies.
Would you like to see how this approach could apply to your pharmacy? Request a personalised demonstration of ITEKPHARMA OS.
A pilot test, measurable results and a decision
ChatGPT Ads is still new in Europe. We therefore do not claim to have a universal profitability benchmark that applies to every pharmacy today.
However, it is already possible to run a rigorous test: select a suitable offer, set a budget and an objective, measure traffic and conversions, then compare the results with other customer acquisition channels.
At the end of the test, the decision should be straightforward: scale up the channel if it creates value, optimise it if there is real potential but the results are not yet sufficient, or stop it if it does not meet the objectives.
This is the approach we offer pharmacies and healthcare brands that want to move quickly while making informed investment decisions.
Ready to launch your ChatGPT Ads campaign?
Entrust your project to our pharmacy e-commerce experts. We assess your offer, check eligible categories and build a ChatGPT Ads campaign tailored to your online pharmacy, your budget and your customer acquisition goals.
Contact the ITEKPHARMA team to discuss your acquisition strategy, or request a demonstration of ITEKPHARMA OS to discover how ChatGPT Ads can fit into a broader strategy for commerce, data and growth.
To explore these new habits further, read our analysis of data, AI and the transformation of digital pharmacy.
FAQ: ChatGPT Ads and online pharmacy
Is ChatGPT Ads available in France?
Yes. ChatGPT Ads was rolled out in several European markets in August 2026, and self-service access to Ads Manager has been available in France since 31 August 2026.
Can a pharmacy advertise on ChatGPT?
Not necessarily across its entire business or catalogue. OpenAI’s advertising policies place strict limits on health-related products, services and claims. Some general wellness offers without medical claims may be eligible, but each campaign must be checked against the current rules.
How are ads targeted in ChatGPT?
Ad delivery is based on more than keywords. ChatGPT Ads can take into account the context and intent of the conversation, the content of the ad and its landing page, and contextual guidance provided by the advertiser.
Which pricing model does ChatGPT Ads use?
Ads Manager currently offers several objectives. Campaigns can be bought on a CPM basis for visibility or a CPC basis for traffic, or optimised towards conversion events when the necessary requirements are met.
Does ChatGPT Ads replace Google Ads for a pharmacy?
No. The two environments work differently. Google Ads remains a major channel for capturing demand. For now, ChatGPT Ads is an additional channel to test and measure within an overall acquisition strategy.
Does ITEKPHARMA already have experience with ChatGPT Ads?
ITEKPHARMA has chosen to test this new channel early with pilot clients. Experience in Europe is still limited, and we do not consider it appropriate to present a generally applicable ROI benchmark today. Our feedback currently focuses on the testing methodology, offer eligibility, campaign design, landing pages and performance measurement.
What is the difference between ChatGPT Ads and GEO?
ChatGPT Ads is a paid advertising channel. GEO concerns organic visibility in generative search engines and assistants. The two approaches can complement each other, but buying an ad does not allow advertisers to influence ChatGPT’s organic answers.
Sources
- OpenAI, “ChatGPT Ads rolls out in Europe”, 18 August 2026, updated 31 August 2026.
- OpenAI, “Advertising policies”, updated 10 September 2026.
- OpenAI Help Center, “Ads in ChatGPT: the basics”, 2026.
- OpenAI Help Center, “Creating campaigns for ChatGPT Ads”, 2026.
- OpenAI Help Center, guidance on creating ChatGPT Ads advertisements, 2026.
- FEVAD / Odoxa, study on the use of artificial intelligence in French consumers’ online shopping journeys, 11 February 2026.
A project for your pharmacy?
Creation, evolution, performance: ITEKPHARMA supports you at every stage.
