Optimise your catalogue. The right products, at the right price, at the right time.
Smart Catalog, our catalogue optimisation solution, relies on Data OS to cross-reference your stock, your prices, your customers’ searches, seasonality and market signals in order to identify what to list, what to push and what to avoid.
Smart Catalog
Catalogue opportunities
Worth a look now
Gaps specific to your business
La Rosée
Searched for on your site · missing from web stock
Sun care
Rising demand · season approaching
Catheters
Niche search · strong intent
Commercial decision
Demand × stock × price × season · fictitious data
Signal
Sun care: rising demand + stock available → activate now.
ITEKPHARMA product database
Health & parapharmacy · updated regularly
Demo · fictitious data
A database of 50 000+ productsconnected to the reality of your pharmacy.
Your catalogue starts with a head start.
The ITEKPHARMA product database is already structured and maintained to include new products, packaging changes and useful information. You speed up the creation or redesign of your catalogue while limiting manual entry.
List what has a real chance of selling.
Smart Catalog starts from your actual stock, your prices, your sales and observed demand. A product is only worth listing if it meets a need: a product being searched for, a growing category, an upcoming season or a niche relevant to your customers.
A good product also needs to be visible.
Listing is not enough. Categories, on-site search, content, SEO and marketing activation must give visibility to products with potential, at the moment demand exists.
Connect your LGO to your site, with no double entry.
LGO gateways link your pharmacy management software, your e-commerce site and the ITEKPHARMA product database to automatically synchronise the information you need day to day.
LGOs already connected
Pharmagest (LGPI) · Winpharma · Smart Rx · Caduciel · Vindilis · Pharmaland · …
Your LGO isn’t on this list? Our teams can study your environment and set up a suitable connection.
What can flow
LGO ↔ ITEKPHARMA ↔ e-commerce site
Prices
Update the price shown online from the data available in your pharmacy environment.
Stock
Bring the site’s availability in line with the reality of the pharmacy and limit discrepancies.
New products
Feed in new products and match them with the ITEKPHARMA database when they are available.
Web orders
Depending on the LGO, some online orders can flow straight into the pharmacy software.
Don’t list more. List better.
A high-performing catalogue doesn’t simply contain a lot of products. It highlights those that have a real reason to be there: searched for by your customers, suited to your stock, relevant to your catchment area, in season or specific enough to serve a niche.
The ITEKPHARMA OS logic
Data is used to decide what to sell, when to activate it and whether the opportunity truly deserves a place in your catalogue.
Opportunities detected
Decision-support example · fictitious data
Product searched for but missing
Your customers are already searching for it: it deserves a closer look
Season starting
Demand is rising: activate before the peak
Niche product
Low overall volume, but strong intent among your customers
Product with no traction
Rarely searched, seen or sold: no point pushing without a signal
Data reveals high-potential products. In your market, not in absolute terms.
Smart Catalog relies on Data OS to cross-reference your customers’ searches, sales, stock, prices, seasonality, range depth and aggregated market benchmarks. The data is analysed by ITEKPHARMA’s AI tools, then put into perspective by our experts to bring out the products, categories and niches with real potential for your pharmacy.
Potential is not just about demand: price positioning, competition, your stock and the product’s visibility matter too. The aim is to build a range strategy based on opportunities you can genuinely act on, without turning optimisation into a race to the lowest price.
One signal, three decisions
Personalisation illustration
Pharmacy A
Strong search demand + range missing
La Rosée
High priority
Pharmacy B
Category already well developed
Sleep
No push
Pharmacy C
Customer base poorly aligned with the signal
Veterinary
Low priority
Choosing the right product is not enough. You need to know whether it is searched for, well positioned and visible.
Smart Catalog relies on Data OS to analyse demand, stock, prices and market benchmarks, then identify catalogue priorities. ITEKPHARMA’s AI surfaces the useful signals, our experts put them into perspective, Commerce OS turns opportunities into a purchasable offer and Growth OS gives them visibility through SEO, Ads and CRM.
Commerce OS
The site turns the chosen offer into a shopping experience and a transaction.
Smart Catalog
The catalogue selects, structures and enriches the products that are truly relevant.
Data OS
Data sheds light on demand, stock, prices and market benchmarks.
Growth OS
SEO, Ads and CRM give visibility to priority products and categories.
Building or redesigning your site?
The catalogue is part of your e-commerce. It deserves its own strategy.
ITEKPHARMA can step in to build a pharmacy e-commerce site, redesign one or optimise an existing set-up, while preserving the pages and SEO intents that already hold value.
Your questions about Smart Catalog and your e-commerce catalogue.
LGO, synchronisation, product database, stock, prices and recommendations: answers to the questions pharmacy owners ask most often.
What is Smart Catalog?
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Smart Catalog is the ITEKPHARMA solution dedicated to catalogue optimisation. It draws on your range, your stock, your prices and Data OS data to identify the products, categories and opportunities to work on.
What is the difference between Smart Catalog and Data OS?
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Data OS analyses your pharmacy’s data and aggregated market signals. Smart Catalog uses this intelligence to turn that information into concrete decisions about your catalogue: what to list, strengthen, position better or set aside. ITEKPHARMA OS is the overall environment that links these building blocks to the rest of your digital business.
Is my pharmacy management software compatible with ITEKPHARMA?
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ITEKPHARMA has a long track record of working with several of the market’s major LGOs, including Pharmagest (LGPI), Winpharma, Smart Rx, Caduciel, Vindilis and Pharmaland. Your LGO isn’t on this list? Our teams can study and set up a connection with your pharmacy software, provided the necessary data feeds or access are available.
Are my prices and stock updated automatically on the site?
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Yes, when the gateway and the LGO allow it. The principle is to let useful information flow between your pharmacy software, your online catalogue and the ITEKPHARMA database in order to update prices, stock and availability in particular. The aim is to avoid double entry and keep the site as close as possible to the reality of the pharmacy.
Do I have to enter my product pages myself, and what happens if a product is missing?
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ITEKPHARMA relies on a database of more than 50,000 health and parapharmacy products that are already structured and regularly maintained. New products, packaging changes and product information are added with each update. If a product or brand is missing, it can be added or enriched as part of catalogue management.
Can online orders flow into my LGO?
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Depending on the pharmacy software and the data feeds available, yes. Some gateways can send web orders into the LGO, which avoids some of the re-keying and simplifies day-to-day processing. This point is confirmed case by case when your environment is studied.
Can I keep my current catalogue if I redesign my pharmacy e-commerce site?
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Yes. A redesign shouldn’t start from scratch without good reason. ITEKPHARMA begins by auditing the existing data, categories, brands, LGO feeds and useful URLs to determine what should be carried over, cleaned up, synchronised or enriched. The aim is to preserve what already works while improving the quality of the catalogue and the performance of the online pharmacy.
How do I know whether a product deserves to be listed, and at what price to position it?
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Smart Catalog relies on Data OS to cross-reference customer searches, sales, available stock, seasonality, range depth, visibility, prices and aggregated market benchmarks. The data is analysed by ITEKPHARMA’s AI tools, then put into perspective by our experts to tell a real opportunity from a product with no traction and help define a positioning consistent with your strategy, your margin and the market context—without systematically chasing the lowest price.
Does the catalogue have an impact on my online pharmacy’s SEO?
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Yes. Category structure, product page quality, availability, brand content, internal linking and URL consistency all contribute directly to organic search rankings. Smart Catalog is therefore also the foundation for a pharmacy e-commerce solution that is cleaner, more usable and more visible in search engines.
Turn your data into catalogue decisions.
Show us your site, your LGO, your stock, your prices and your assortment. We show you how Smart Catalog and Data OS can identify what deserves to be listed, activated, better positioned or, on the contrary, set aside.
See Smart Catalog in action.